Welcome

About Me

My name is David, and I am a Business Intelligence / Marketing Professional in New York City, with experience in the Media, Ad Tech, and Retail industries.

I have helped companies achieve countless goals of projects focused on audience, content, and product/opportunity development, operational streamlining & automation, and ultimately growing margins/profits. I advocate a data-driven philosophy in all operations, and believe that detailed information and effective analysis/insights, are paramount to successfully managing today's modern businesses.

With skills in numerous tools, an innate adaptability, and a passion for problem solving, I have consistently shown myself to be a critical component of the achievements of past projects.

Outside of my professional endeavors, I also pursue countless other interests and passions. I am very creative, and love exploring artistic applications of technology. I dabble in a multitude on-going projects, including: 3D printing, IoT devices, LEDs, Graphic Design, and so much more!

I am always looking for new opportunities.  If you would like to discuss how my unique skills, knowledge, and experience would be of value to your specific endeavor, you can contact me via any of my social profiles, or the form on the Contact page.

Skills & Expertise

Integrated Media & Web Development

Print • Digital • Broadcast

Market Research & Audience Development

MRI • comScore • Nielsen • ABC

Email & Social Media Marketing

ExactTarget • Informz • Selligent • Facebook • Twitter • Instagram

Campaign Strategy, Management, & Execution

Direct • Search • Retargeting • Native • Copywriting • Asset Management • Optimization

Ad Sales & Corporate Promotion

Media Kits • RFPs • Sponsorships • BI • ROI Analysis

Data Modeling / Analytics

Tableau • Expert Excel • PowerBI • R • Google Analytics

Operational Streamlining & Acceleration

Logistics • ERP • BPA • Resource Consolidation & Utilization

Coding & Databases

HTML / CSS • Javascript • PHP • Python • SQL / SSIS • OOD / OLAP / ETL

Miscellaneous

Writing • Public Speaking • Organization • Multitasking • Critical Thinking

Experience

My background is unique, and I have had the opportunity to apply my diverse knowledge and skill in a number of different applications. 

Retail & e-Commerce

Technical Expert, Tableau; Insights & Analytics

Through my most recent position with a large, nationally-recognized retailer, I have demonstrated myself to be an invaluable resource, providing vital technical expertise to the Marketing, Management, and Business Intelligence teams during a transformative phase of modernization, optimization, and growth.

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Ad Tech

Optimization Strategist

The Optimization Strategist is a key role, serving as a technical expert in utilizing the company's proprietary technology to achieve client goals, maximize revenue, and contribute to platform development. The position is crucial to the overall growth of the company, and supports every major aspects of the business, including: sales, client services, revenue management, technology development, and operations.

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Media / Publishing

Marketing Manager; Insights & Analytics

I served as the primary research expert for a large integrated media company with over 17 national titles, that delivered premium content across print, digital, and broadcast channels, with over 3 Million web visitors and over 7 Million magazine readers each month.  I provided detailed insights and analysis to support all departments and operations. Employing a data-driven philosophy proved to be a critical aspect to sustaining growth despite the volatility of the modern media landscape.

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