Experience

My background is unique, and I have had the opportunity to apply my diverse knowledge and skill in a number of different applications. 

Retail & e-Commerce

Technical Expert, Tableau; Insights & Analytics

Through my most recent position with a large, nationally-recognized retailer, I have demonstrated myself to be an invaluable resource, providing vital technical expertise to the Marketing, Management, and Business Intelligence teams during a transformative phase of modernization, optimization, and growth.

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Ad Tech

Optimization Strategist

The Optimization Strategist is a key role, serving as a technical expert in utilizing the company's proprietary technology to achieve client goals, maximize revenue, and contribute to platform development. The position is crucial to the overall growth of the company, and supports every major aspects of the business, including: sales, client services, revenue management, technology development, and operations.

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Media / Publishing

Marketing Manager; Insights & Analytics

I served as the primary research expert for a large integrated media company with over 17 national titles, that delivered premium content across print, digital, and broadcast channels, with over 3 Million web visitors and over 7 Million magazine readers each month.  I provided detailed insights and analysis to support all departments and operations. Employing a data-driven philosophy proved to be a critical aspect to sustaining growth despite the volatility of the modern media landscape.

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