Resume

USUS provides comprehensive marketing strategy and execution services to small business clients, and has curated and executed a wide range of high-profile events bringing a signature blend of vibrant energy, creativity, and professionalism to every engagement. Our approach blends performance artistry with data-driven marketing to create impactful, memorable campaigns that drive real results. Work includes:

• Brand Development: Crafting core brand identity, messaging frameworks, tone of voice, and visual standards.
• Creative Design: Producing cohesive, on-brand assets using Adobe (Photoshop, Illustrator, InDesign) and Canva.
• Digital Presence Management: Building and optimizing websites / social media profiles (Instagram, Facebook, TikTok, YouTube).
• Content Strategy: Creating & managing multi-channel content calendars (Trello, Asana); publishing and scheduling (Hootsuite, Buffer, and Meta Business Suite).
• Community Engagement: Designing interactive campaigns to foster audience participation and strengthen brand loyalty.
• SEO & Analytics: Implementing strategies, keyword research (SEMrush, Ahrefs, or Google Keyword Planner), and performance tracking (GA4, Search Console, and Meta).
• Performance Reporting: analysis, engagement metrics, and strategic recommendations for continuous improvement.

• Pioneered a creative consulting business focused on data-driven strategy, audience engagement, and brand development, enhancing venue visibility and sales.
• Advanced to a keyholder role at an entertainment venue, managing operations, reporting, and performance tracking.
• Integrated professional A/V equipment skills into marketing concepts and client pitches.

• Provided data-driven strategies to provide deeper insights into market and customer growth opportunities.
• Developed an effective Data Warehouse infrastructure for advanced analysis, ensuring data accuracy and timely collection, supporting daily automated reporting and dashboard processes.
• Deployed versatile, multi-channel reporting tools using Google Data Studio.

• Led the full lifecycle of product development, brand strategy, and go-to-market execution.
• Designed and 3D-printed custom prototypes, developed user-centric smart features via mobile app integration (iOS/Android), and engineered custom circuitry and chipsets to support wireless control and automation.
• Created and maintained an e-commerce platform (Shopify), ran targeted campaigns through Meta Ads, and built an engaged audience via content marketing and social media strategy.

• Developed dynamic dashboards using Tableau, enhancing data visualization, communication, and data accessibility.
• Processed and analyzed large datasets, performing SSIS/ETL tasks in SQL and AWS/S3, ensuring data accuracy.
• Produced advanced reports and presentations for stakeholders, contributing to strategic decision-making.

• Led the transition of analytic operations to an internally managed solution using Tableau Server, reducing costs and significantly improving data accessibility.
• Advocated for a data-centric business philosophy, enhancing team understanding of analysis concepts and techniques.
• Improved data availability and integrity by developing comprehensive reports, presentations, and dashboards combining sales, in-store, and online data sources.

• Managed and optimized digital marketing campaigns, improving delivery and efficiency through real-time optimizations.
• Collaborated with cross-functional teams and clients to align strategy with business objectives and audience targeting.
• Analyzed data to identify trends and insights, informing strategy improvements and enhancing campaign outcomes.
• Created performance reports and communicated results to stakeholders, leveraging tools like Google Analytics and advanced MS Excel techniques (Macros, formulas, VBA).
• Executed A/B tests and optimization experiments to improve campaign outcomes and inform future strategy.

• Served as primary data-centric resource supporting Ad Sales, Marketing, Editorial, and Senior Management with research, analysis, and reporting.
• Conducted detailed competitive analysis, identifying subscription/readership trends, enhancing market understanding.
• Researched audience segments and prospected potential ad clients using Nielsen, comScore, MEMRI, and MagRadar.
• Created advanced reports in Google Analytics, sharing insights with stakeholders, improving data-driven strategy.
• Coordinated strategic editorial initiatives across web, social, and email marketing channels, and provided detailed reports on performance and engagement.
• Analyzed content performance and cross-channel audience distribution across 15 brands in 3 special interest verticals.
• Managed digital campaign execution and performance optimization using DART for Publishers.
• Assisted with technical support and optimizations of proprietary WordPress platform.